红桃视频

The reported in February that 40 percent of Americans are now obese, and while many start out wanting to lose weight, they often end up losing motivation rather than pounds.

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In the midst of weight loss app overload, , a new telemedicine metabolic health startup, is unveiling its own digital tool aimed at proving that biology鈥攏ot motivation鈥攊s really the key to helping people lose weight.

The new app guides users toward resetting their metabolic health through a one-year, science-based program that combines prescribed medicine with personalized coaching to help patients lose up to 10 percent of their body weight.

鈥淥besity is a chronic disease and there are factors at play, such as biology, genetics, hormones and environmental consequences,鈥� , founder and CEO of , told 红桃视频 News. 鈥淲e are focused on understanding what the root cause is and helping people learn how their brain and gut are connected.鈥�

New York-based Calibrate launched Wednesday with and backed by a new $5.1 million in seed funding led by on behalf of .

Calibrate is available in four states鈥擭ew York, California, Texas and Pennsylvania鈥攁nd the fresh funding will help add new states over the next six to 12 months. It will also help scale the company as more people use the app, Kenyon said.

“Calibrate is the first company to shift the focus to where it belongs鈥攈olistic metabolic health,鈥� , venture chair, Redesign Health, said in a written statement. 鈥淗istorically, we鈥檝e focused on the wrong problem: we keep telling people to fight weight with willpower, and it鈥檚 not working. Calibrate will reset the paradigm to focus on success beyond the scale.鈥�

Users are initially screened through questions to ensure they are eligible for the program. After a metabolic panel is done, the user will meet virtually with a Calibrate doctor who will go over the results and share a plan for helping the person lose weight. There will also be virtual meetings with a personal coach who helps users to set a goal for the week, such as getting enough exercise and a good night鈥檚 sleep, and track the goals on the app, Kenyon said.

鈥淵ou only focus on one thing per week, but making those tiny tweaks will add up over the year,鈥� she added. 鈥淲e believe we are bringing to market a first-in-class product that is taking 40-year-old proven science and making it accessible to everyone.鈥�

Photo of Isabelle Kenyon courtesy of Calibrate.
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